Tradition og innovation


A sector with traditions

Investment is an area which, like the rest of the financial world, has strong, often deep-running traditions. On a purely business level, as well as on political and cultural levels, the sector is generally quite aware of its deep historical roots, and of the influential role it has always played.

These traditions are based on a shared experience which, throughout at least 4000 years of world history, has displayed a considerable cohesiveness. Few other business areas are as directly connected across generations as the activities of the finance sector, where the flow of funds - and, consequently, the activities which drive and regulate the flow - can be traced far back in time.

Put together, all this experience constitutes an extensive framework which is widely considered reliable, and thus has been guiding the principles of behavior and consultancy in this sector for a great many years.


Conditions change

The world of today is digital, and this affects all sectors - including that of finance and investment. Technology enables highly granular tracking of money flows, even on short time scales. This gives access to a large amount of very precise data which, using the proper tools, is the raw material for creating a foundation of knowledge that never existed before. This, in turn, changes how the known framework should be perceived.

Again and again it turns out that commonly helt assumptions in the sector cannot withstand the encounter with facts. Since said assumptions often form the basis for actual investment practices, it follows inexorably that many of these practices have to change. 


From the known to the new

It takes compelling arguments to change from the known to the new - especially when facing customers who have left their fortunes in one's responsible care. However, the financial sector is used to dealing with numbers. At the end of the day, when it comes down to it, the bottom line is what matters. 

This is a world in which data and data analysis have a natural home. It follows, then, that it must be equally natural for digitalization and increased technological possibilities to bring about change. The only real question is when to start catching up with these developments.